Redefining the brand
Ashley & Co. set out to redefine its brand presence by weaving a deeper, more immersive narrative around scent and its role in everyday life. ID worked closely with the brand to refine its strategy, distilling its core essence into a powerful, unified vision that transforms fragrance from a product into an experience. Through meticulous storytelling, we shaped a strategy that positioned Ashley & Co. as a quintessential scent brand, seamlessly integrating its home and personal care offerings. This vision came to life through ‘A Home Is More,’ a brand film that captures the emotional power of scent in evoking memories, connection, and comfort. By aligning strategy with storytelling, ID helped Ashley & Co. craft a timeless and cohesive brand experience, elevating its presence in both physical and digital spaces.
Crafting a Sensory Identity
Through a deep dive into Ashley & Co.'s philosophy, ID reshaped the brand strategy to solidify its position as the quintessential scent experience. We honed the brand narrative, ensuring that each touchpoint—product, packaging, and messaging—captured the essence of nostalgia, tranquility, and modern simplicity.
A Unified Vision: Across Brand and Film
ID seamlessly blended brand strategy with cinematic storytelling to bring ‘A Home Is More’ to life. From conceptual development to execution, we translated Ashley & Co.’s values into an evocative film that embodies the essence of scent, memory, and human connection, reinforcing the brand’s emotional resonance.
Beyond Fragrance:
More than just a scent company, Ashley & Co. is a lifestyle. ID worked to align the brand’s positioning, visuals, and customer journey, ensuring that every interaction—from the first whiff to the final purchase—reinforces its role in shaping daily rituals and meaningful moments.